So much work and effort was put into creating our final pitch presentation, which became a true passion project for me. 'Oreo Time' quickly took over my free time as I worked alongside my team, Ember Media, to bring our campaign to life! The weekly masterclass sessions and insights from industry leaders provided invaluable knowledge and inspiration, and I enjoyed every minute of it. The end result was the creation of Link and Luna—two playful, engaging characters who embody Oreo's message of connection and togetherness.

I participated in the VML Incubator Program, an 8-week program consisting of weekly meetings, masterclasses, workshops, and an opportunity to create an ad campaign for Oreo, in response to a brief provided to the participating students.

Serving as Account Manager for my team of talented Macaulay Honors College students…

allowed me to hone my leadership skills, coordinate efforts, and unite diverse ideas toward a shared goal. I had the best team of mentors, who provided insights, valuable help, tips, and guidance throughout the whole process. Their support helped us to truly succeed and blossom, I'm so grateful to have worked alongside such talented professionals! It was a pleasure collaborating with my Ember Media teammates on this journey.